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Hospitality Sector in Georgia
Hospitality Sector in Georgia
26-Nov-2024

  • Georgia's hospitality industry benefits from country’s rich cultural and natural attractions. To support the growing interest in these offerings, Georgia has 3,198 registered accommodation providers, though most are smaller-capacity family hotels and guesthouses.
  • Since 2020, 238 new hotels have opened, and another 324 are planned by 2027, which will increase bed capacity by 130%. While Tbilisi and Adjara see the most growth, rural areas lag behind. 
  • Key challenges include weak long-term planning, high operating costs for smaller businesses, and limited market diversification. For the sector to grow sustainably, the focus must shift to improving infrastructure, diversifying markets, and attracting high-value tourists.